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Total Business Planning: A Step-by-Step Guide with Forms, by Edwin Burton
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Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.
- Sales Rank: #2609293 in eBooks
- Published on: 2008-04-21
- Released on: 2008-04-21
- Format: Kindle eBook
From the Publisher
Offers complete, hands-on information on constructing and implementing a successful internal business plan. With examples, forms, checklists, and practical advice based on the authors' years of experience in consulting and in running business seminars, it covers all phases of long- and short-term planning in the context of today's volatile business environment, outlining strategies and techiniques to establish a framework for efficiency, productivity, and growth.
From the Back Cover
Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.
About the Author
E. JAMES BURTON returned to teaching after more than 16 years of hands-on operation of businesses he started, managed, and sold. Formerly president and founder of Professional Growth Associates, Inc., he is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Innovative, easy to use; beginners to professionals benefit
By A Customer
The third edition is a significant improvement. Chapters on Vision and on Budgeting have been added. Also, there is a Microsoft compatible disk of all the forms to make use easier. And, Wiley provides a downloadable site of PowerPoint slides to be used by anyone wishing to use the book as the basis for teaching planning to an organization.
0 of 0 people found the following review helpful.
Total Business Plannin
By Joann E. Rogers
It is probably the fault of the used book seller I used more than the book itself.
The book is really good, it was advertised with a CD and came with a diskette. Needless to say the diskette does not work therefore I am without the documents that should have been with the book. So I have to start from scratch.
Will probably invest in a different book and make sure that it has a CD not a diskette. I paid for a CD and am hugely disappointed.
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